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From Clicks to Customers: Building Website Trust That Drives Retention & Profit
Digital, Ecommerce, Advertising Mustafa Alaa El Den Digital, Ecommerce, Advertising Mustafa Alaa El Den

From Clicks to Customers: Building Website Trust That Drives Retention & Profit

In the world of digital commerce and E-commerce, trust design is not merely about creating a secure environment; it's a critical strategy driving online businesses to succeed. A trusted website attracts visitors and converts clicks into loyal customers, promoting repeat purchases and proactive referrals. This trust translates into tangible outcomes, including enhanced SEO and higher conversion rates. Through a deliberate and strategic approach, where website design takes center stage, let's see how trust operates within the online marketplace and which design principles can effectively cement it.

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Buy Now, Pay Later (BNPL): How Does it Help the E-commerce Grow its Sales and Retain Users?
Digital, Ecommerce, Advertising Nadda Habeb Digital, Ecommerce, Advertising Nadda Habeb

Buy Now, Pay Later (BNPL): How Does it Help the E-commerce Grow its Sales and Retain Users?

The "Buy Now, Pay Later" (BNPL) option is a modern take on traditional installment plans with a more streamlined and digital-first approach. It's becoming increasingly popular in e-commerce due to its potential benefits for consumers and businesses. Here's how it might help e-commerce businesses grow their sales and retain users.

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The Future is Now: Mastering Voice and Visual Search
Social Media, Digital, Advertising Shehab Seif Social Media, Digital, Advertising Shehab Seif

The Future is Now: Mastering Voice and Visual Search

In an age where convenience is king, the rise of voice and visual search has presented a new dominion for both users and businesses. From “Hey, Siri” to snapping a photo to find a product, these search methods are not just futuristic concepts but everyday realities. In this comprehensive guide, we’ll explore the nuts and bolts of voice and visual search, and how to prime your website for these technologies.

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Google vs. Meta: A Lead Generation Comparison
Digital, Advertising, Social Media Bassel Soliman Digital, Advertising, Social Media Bassel Soliman

Google vs. Meta: A Lead Generation Comparison

Lead generation is the lifeblood of any business that strives to contend in the online competition — a consistent influx of leads ensures sustainable business growth and tangible results. Google and Meta are two of the most popular platforms that companies use for lead generation. In the following, we will dip deep into a quick comparison between Google and Meta's lead generation strategies.

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Real-Time Bidding (RTB) and Programmatic Advertising: A Quick Guide
Digital, Advertising Bassel Soliman Digital, Advertising Bassel Soliman

Real-Time Bidding (RTB) and Programmatic Advertising: A Quick Guide

More often than not, the terms real-time bidding (RTB) and programmatic advertising are confused. However, while they are closely linked, they represent different segments of the online advertising process; understanding the difference between RTB and programmatic advertising will equip you with the knowledge to make informed decisions about your advertising strategies.

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Lead Generation 101: 3 Golden Steps for Startups
Digital, Advertising Bassel Soliman Digital, Advertising Bassel Soliman

Lead Generation 101: 3 Golden Steps for Startups

Is the question "Why am I not generating any leads" something you wonder about? Would you like to know how to generate more leads to grow sales? Online lead generation is the answer to both of these questions.

Online lead generation is a vital part of any successful digital marketing strategy. Proper online lead generation, the process that stimulates and captures interest in products and services, will develop a wholesome sales pipeline for your start-up. In this era of digital power, understanding the technical aspects of online lead generation can be a game-changer. Put on your lead generation scuba gear and dive into this puddle of quick tips.

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The Power of Programmatic Ads: The Future of Digital Advertising
Tech, Digital, Advertising Bassel Soliman Tech, Digital, Advertising Bassel Soliman

The Power of Programmatic Ads: The Future of Digital Advertising

In the evolving world of digital advertising, one revolutionary technology has emerged as a game-changer: programmatic ads. These powerful tools have transformed the way businesses approach online marketing and advertising, and their influence is only growing. But what exactly are programmatic ads, and why are they important for your brand's success? Let's dive in and explore the big potential of this advertising technology.

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AI and Advertising: Redefining the Horizons for Brand Success
Tech, Digital, Advertising Bassel Soliman Tech, Digital, Advertising Bassel Soliman

AI and Advertising: Redefining the Horizons for Brand Success

Artificial intelligence (AI) rapidly transforms advertising topography in today's fast-paced online world. The power of AI to elevate brands' success cannot be overstated, as this cutting-edge technology offers unparalleled personalization, analytics, and creativity opportunities. In this blog, we will explore the fascinating world of AI in advertising, exploring its myriad benefits and envisioning a future where AI continues to boost brand success.

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